New Delhi, September 19, 2025: Kia India has further deepened its association with the Kendriya Police Kalyan Bhandar (KPKB) by introducing two of its latest offerings—the sub-compact SUV Kia Syros and the newly launched Kia Carens Clavis—into the canteen distribution network. With this move, the brand’s entire internal combustion engine (ICE) line-up is now available to police and paramilitary families at exclusive KPKB pricing.
The expansion means personnel and their families can now access the Seltos, Sonet, Carens, Syros, and Carens Clavis across 119 master canteens and 1,871 subsidiary canteens, benefitting more than 35 lakh members of central and state police forces. To ensure easy availability, Kia has aligned 362 dealerships nationwide to provide aftersales support and delivery across 92 trims of its product portfolio.
Kia’s vehicles, recognized for their bold design, robust engines, connected tech with OTA capability, and family-friendly comfort, will now reach a wider base of beneficiaries through this welfare initiative.
Commenting on the development, Atul Sood, Senior Vice President – Sales & Marketing, Kia India, said:
“We are proud to extend Kia’s complete ICE portfolio to the nation’s police and paramilitary forces through our partnership with KPKB. This initiative not only reflects our gratitude but also strengthens our mission to make advanced and safe mobility more accessible for those who safeguard the country.”
The Kendriya Police Kalyan Bhandar, founded in 2006 under the Union Ministry of Home Affairs, provides welfare benefits to personnel of the BSF, CRPF, CISF, ITBP, SSB, Assam Rifles, and several central police organizations such as the IB, BPRD, and NCRB.
About Kia India
Since commencing operations at its Anantapur facility in 2019, Kia India has built a reputation as one of the fastest-growing mass-premium carmakers in the country. With a capacity of 300,000 units annually, the company has already dispatched over 1.5 million vehicles, including 1.2 million domestic sales and 3.67 lakh exports. The brand portfolio spans nine models, including the Seltos, Sonet, Syros, Carens, Clavis (ICE & EV), Carnival, EV9, and EV6. Kia also leads the connected car space in India with more than 4.5 lakh connected vehicles on the road and maintains a strong footprint with 796 customer touchpoints across 360 cities.
