Delhi, July 18, 2025 — In a landmark move to redefine the luxury car ownership experience in India, JSW MG Motor India today inaugurated its first MG SELECT Experience Centre in Delhi. Positioned as a new-age luxury channel under the brand’s umbrella, MG SELECT promises a unique blend of innovation, sustainability, and personalised service designed for the discerning Indian car buyer.
Located in the Mohan Cooperative Industrial Area, the Delhi centre is part of MG’s larger plan to roll out 14 such centres across 13 major cities in India by the end of Q3 2025. These centres are a part of the company’s “Reimagining Luxury” vision and will showcase MG’s iconic lineup, including the much-anticipated MG Cyberster, touted as the world’s fastest MG, and the MG M9, the brand’s presidential limousine.
Speaking on the launch, Anurag Mehrotra, Managing Director, JSW MG Motor India, stated,
“Luxury consumption in India has grown exponentially in recent years. With MG SELECT, we aim to create a niche for luxury car buyers by redefining and elevating the car ownership journey. Our vision aligns with our dealer partners to set new benchmarks in automotive luxury.”
Inspired by the minimalism of contemporary art galleries, the MG SELECT centres are designed with earthy tones and infinite white spaces, giving them a serene and premium aesthetic. The cars are positioned like sculptural art pieces, inviting customers to engage with them in a sensorial and immersive environment.
Amit Garg, Dealer Principal for MG SELECT Delhi, added,
“This centre transcends the traditional showroom experience. We are cultivating a community where every customer’s aspirations are fulfilled and their association with MG is deeply valued.”
With the launch of MG SELECT, MG Motor India aims to appeal to a new generation of car buyers seeking not just premium vehicles, but also a highly personalised and immersive ownership journey. The initiative marks a significant step in MG’s evolution in India’s competitive luxury automotive space.
