Tata Motors Passenger Vehicles Ltd. (TMPVL) has announced a dynamic new collaboration with Red Bull India, marking the beginning of a high-adrenaline partnership that blends automotive innovation with extreme sports excellence. This association aims to push boundaries with a series of daring challenges featuring Tata’s cutting-edge vehicles and Red Bull’s globally celebrated athletes.
In the first chapter of this adventure series, the spotlight is on the Harrier.ev — India’s most powerful homegrown electric SUV. The upcoming video, set to release soon, showcases the SUV conquering a demanding and dramatic obstacle, highlighting its robust performance and off-road capabilities.
TMPVL’s Chief Commercial Officer, Vivek Srivatsa, expressed excitement about this strategic collaboration. He shared that both brands represent boldness, performance, and innovation, making this partnership a natural fit. According to him, the coming challenges will highlight the perfect blend of advanced automotive engineering and extreme-action storytelling.
The stunt features Lebanese motorsport legend Abdo “Dado” Feghali, a Guinness World Record holder for the longest drift and a widely respected rally and drift icon. After experiencing the Harrier.ev, Feghali praised its remarkable power delivery, segment-leading torque, and confidence-inspiring capability. He highlighted how the SUV handled steep terrains and demanding challenges with ease, setting new expectations for electric SUVs in India.
This partnership marks the start of a long-term journey between Tata Motors Passenger Vehicles Ltd. and Red Bull India, bringing together precision, passion, and performance. Their goal is to deliver high-energy content and unforgettable moments across digital platforms.
The first challenge featuring the Harrier.ev will be released on all major platforms in the coming days. Stay tuned for an action-packed visual experience showcasing electric mobility like never before.
