Mumbai, August 15, 2025 – Mahindra & Mahindra has set the stage for a new era of SUVs with the global debut of its NU_IQ modular, multi-energy platform. Alongside the announcement, the company showcased four bold concept SUVs – Vision.S, Vision.T, Vision.SXT, and Vision.X – all of which are scheduled to enter production starting in 2027.
The NU_IQ platform has been designed to break traditional barriers in mobility, offering adaptability across internal combustion, hybrid, and electric powertrains. It also features global-ready flexibility with support for both right-hand-drive and left-hand-drive markets.
Key highlights of the platform include the industry’s first flat-floor ICE SUV, enhanced driving dynamics with command seating, advanced safety standards, and the next-generation NU_UX integrated technology architecture.
Among the four concepts, the Vision.T – more popularly referred to as Thar.T – has drawn the most attention. Thar.T is positioned as the electric evolution of Mahindra’s iconic off-roader. By combining the rugged character of the Thar with zero-emission performance, the model aims to redefine adventure mobility. Mahindra promises instant torque for uncompromised off-road capability, futuristic design rooted in its HEARTCORE philosophy, and advanced safety and technology features.
Industry observers believe that while Vision.S, Vision.SXT, and Vision.X represent Mahindra’s ambitions in lifestyle and premium SUV categories, it is the Thar.T that has the potential to become a true global disruptor. If launched successfully, it could emerge as India’s first lifestyle electric off-roader capable of challenging established international icons like the Jeep Wrangler and Ford Bronco.
R. Velusamy, President – Automotive, M&M, commented, “With NU_IQ, we are not just building SUVs for today, but reshaping mobility for the future. These vehicles are designed to resolve paradoxes and free customers from compromises.”
Pratap Bose, Chief Design & Creative Officer, added, “Thar.T represents the next chapter in our HEARTCORE design philosophy. It shows that sustainability and adventure can coexist without compromise.”
As Mahindra prepares to take its SUV strategy global, the focus will inevitably remain on the Thar.T – the electric off-roader that could redefine Mahindra’s brand image worldwide.
