Tata Nexon is now India’s best-selling car for September 2025. Tata Motors introduces Advanced Driver Assistance Systems (ADAS) and launches the new Nexon Red #DARK edition across petrol, diesel, and CNG variants starting at ₹12.44 lakh.
Tata Motors Passenger Vehicles (TMPV), one of India’s leading carmakers, has announced a major update to its popular SUV, the Tata Nexon. The brand has introduced Advanced Driver Assistance Systems (ADAS) to the Nexon lineup, further strengthening its reputation as India’s safest SUV.
The Nexon also achieved a new milestone by becoming India’s No.1 selling car in September 2025, underscoring its wide acceptance among Indian buyers. To celebrate this success, Tata Motors has launched the exclusive Nexon Red #DARK Edition, available in petrol, diesel, and CNG powertrains, starting at ₹12.44 lakh (ex-showroom).
Tata Motors has expanded the Nexon portfolio with new variants featuring ADAS and the Red #DARK edition.
| Persona | Price (₹ Lakhs) |
|---|---|
| Fearless +PS DCA ADAS | 13.53 |
| Red #DARK Edition | |
| Petrol MT | 12.44 |
| Petrol DCA with ADAS | 13.81 |
| CNG MT | 13.36 |
| Diesel MT | 13.52 |
| Diesel AMT | 14.15 |
Speaking on the achievement, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said:
“Since its debut in 2017, the Nexon has redefined the SUV segment with its bold design, thrilling performance, and uncompromised safety. Becoming India’s No.1 selling car in September 2025 is a proud milestone for us and a reflection of the immense trust our customers place in the brand. With the addition of ADAS features and the new Red #DARK edition, we are expanding the Nexon’s appeal while making it safer, smarter, and more desirable.”
He also highlighted that recent GST amendments have made the Nexon an even stronger value proposition, further cementing its position as India’s most popular compact SUV.
The Nexon’s new ADAS suite enhances driver awareness, helps avoid collisions, and improves overall road safety. The system includes several advanced active safety features:
These new additions strengthen Nexon’s position as the only SUV in India with dual 5-star safety ratings from both Global NCAP (GNCAP) and Bharat NCAP (BNCAP).
The newly launched Red #DARK Edition builds on the Nexon’s sporty persona with bold red accents and an exclusive Atlas Black exterior finish.
Exterior highlights include:
Inside, the Nexon Red #DARK offers a Granite Black cabin with red leatherette ventilated seats featuring diamond quilting and contrast red stitching. Red accents on the dashboard and center console, #DARK-embroidered headrests, and a rear sunshade elevate the interior’s premium feel.
The Tata Nexon has been at the forefront of India’s SUV revolution since its launch in 2017. Combining safety, technology, performance, and multiple fuel options — petrol, diesel, CNG, and EV — the Nexon caters to the evolving needs of Indian customers.
With the new ADAS technology and Red #DARK edition, Tata Motors reinforces its commitment to safety, innovation, and style, ensuring the Nexon remains India’s most trusted and desirable SUV.
