Mahindra Thar ROXX 2024: A new standard established.

Mahindra Thar ROXX 2024: A new standard established.

15 August 2024
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Mahindra has officially launched the highly anticipated Thar Roxx, the five-door version of its iconic off-road SUV, in India. With prices starting at Rs 12.99 lakh for the petrol variant and Rs 13.99 lakh for the diesel (ex-showroom) in the 4×2 MX trim, the Thar Roxx offers a compelling blend of rugged off-road performance and enhanced practicality. This new variant retains the robust capabilities of its three-door predecessor while providing increased space and versatility, making it a practical choice for both adventure enthusiasts and daily drivers.

The Mahindra Thar Roxx, now available in its 5-door configuration, is generating quite a buzz with its introductory price of Rs 12.99 lakh. This expansion into a 5-door model is a significant move, as it provides added practicality and versatility compared to the 3-door version.

The Thar Roxx maintains the iconic boxy silhouette of the original Thar while introducing a host of contemporary design updates. These enhancements include a striking new grille design, C-shaped LED daytime running lights, and projector headlamps that offer improved visibility and a modern touch. The addition of circular fog lights and dual-tone alloy wheels further accentuates its rugged appeal, while rear-door-mounted handles and rectangular LED taillights enhance functionality and style. Completing the look is a tailgate-mounted spare wheel, blending classic design elements with practical updates for a refreshed and distinctive appearance.

Under the hood, the Thar Roxx offers a choice of two robust engines designed to deliver impressive performance. The 2.0-litre mStallion Turbo-petrol engine produces 160bhp and 330Nm of torque, ensuring dynamic power and agility. Alternatively, the 2.2-litre mHawk Diesel engine generates 150bhp and 330Nm of torque, offering strong pulling power and reliability. Both engines come with the option of a six-speed manual or a six-speed automatic gearbox, providing drivers with flexibility and control to suit their driving preferences.

Inside, the Thar Roxx elevates the driving experience with a more refined and feature-rich cabin. It boasts a 10.25-inch touchscreen infotainment system equipped with wireless Apple CarPlay and Android Auto for seamless connectivity. The fully digital color instrument cluster provides clear and customizable information, while ventilated front seats enhance comfort in varying weather conditions. A panoramic sunroof adds an airy feel to the interior, and automatic climate control ensures optimal comfort for all passengers. Rear AC vents further improve passenger comfort, and the dual-tone upholstery adds a touch of elegance to the rugged SUV’s interior.

On the sides, the Thar Roxx features rear doors with handles positioned on the C-pillar, adding to its distinctive design. It is equipped with 19-inch dual-tone alloy wheels, enhancing its stylish appearance. The metal roof of the Thar Roxx houses a panoramic sunroof, providing an expansive view of the sky, while lower models come with a single-pane sunroof.

The Thar ROXX enhances safety with 6 airbags as standard, along with Tire Pressure Monitoring System (TPMS) and Advanced Driver Assistance Systems (ADAS).

While traditionally celebrated for its off-road prowess, the five-door Thar Roxx is poised to make waves in the Indian SUV market, competing with a diverse range of rivals. Among its competitors are the Hyundai Creta, known for its stylish design and advanced features; the Kia Seltos, which offers a balance of performance and technology; the Honda Elevate, with its emphasis on practicality and reliability; the MG Astor, which stands out with its tech-centric approach; and the Maruti Grand Vitara, renowned for its rugged build and versatility. The Thar Roxx’s blend of rugged capability and increased practicality will position it as a strong contender in this competitive segment.

The Thar ROXX is crafted to deliver an exceptional blend of sophistication, performance, presence, safety, and technology.

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I am an electronics and communication Engineer, recently Awarded by Govt. of India "Women Entrepreneur Excellence Award". I am passionate and Crazy about cars. This website is developed to resolve all your Car related Problems and to make your car buying experience super easy.
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