Mumbai, December 17, 2025: Tata Motors has created history with the all-new Tata Sierra, as the iconic SUV received an overwhelming response on the very first day of bookings. The company confirmed over 70,000 bookings within 24 hours of opening reservations, while an additional 1.35 lakh customers have already submitted their preferred configurations and are in the process of completing booking formalities.
This exceptional demand highlights the strong emotional connect and trust the Tata Sierra continues to enjoy among Indian car buyers. Positioned as a premium mid-SUV, the Sierra’s launch response clearly reflects its iconic status and widespread appeal across the country.
Commenting on the remarkable booking milestone, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, expressed gratitude to customers for reaffirming the legendary standing of the Tata Sierra. He stated that the new Sierra pioneers an entirely new Premium Mid-SUV category by reimagining what a mid-size SUV can offer. According to Tata Motors, the Sierra raises benchmarks across space, comfort, luxury, safety, and everyday usability, making it more than just a vehicle and positioning it as a symbol of aspiration, individuality, and progress.
The all-new Tata Sierra was officially launched on November 25, 2025, marking the return of one of India’s most beloved automotive nameplates. First introduced over three decades ago, the Sierra played a key role in shaping SUV culture in India. The 2025 version retains its original DNA and iconic character while integrating modern design, advanced technology, and contemporary features suited for today’s customers.
Tata Motors has introduced the new Sierra with three powertrain options to cater to a wide range of driving preferences. These include the 1.5-litre Kryojet diesel engine, the 1.5-litre TGDi Hyperion petrol engine, and the 1.5-litre naturally aspirated Revotron petrol engine. Together, these options promise refined performance, strong drivability, and versatility for both city and highway use.
With record-breaking bookings on day one, the Tata Sierra has firmly established itself as one of the most anticipated SUV launches in recent times. The massive customer interest signals a strong start for Tata Motors in the premium mid-SUV space and reinforces the Sierra’s legacy as a trendsetter in the Indian automotive market.
